It is remarkable how many doctors are invisible. Every day, hundreds of thousands of patients search for a new doctor online. And only a handful show up in search results.

The rest are, for all intents and purposes, invisible.

The root cause of this invisibility: confusing, contradictory information that baffles the smartest search engines. When confronted with inconsistent information about your practice’s Name, Address and Phone (NAP), search engines tend to ignore or discount your information in favor of another provider with more consistent NAP.

Unfair? Hardly. Search engines thrive on delivering useful, accurate information. So, a provider with a consistent, accurate, uniform address and phone information is likely to be more trusted by search engines, and more likely to rise to the top of local search listings.