Why Your Website is Not #1

What does it take for your website to rank "#1' on Google? This is a common question among prospective clients. Our first response is:  "#1 for what?" There are 171,476 "active" english words in the 20-volume Oxford English Dictionary, plus another 47,156 obsolete words. So, assuming people use mostly two-word search phrases, there are something like [...]

By |2017-12-04T23:43:14+00:00August 26th, 2016|Categories: marketing, search marketing|0 Comments

The Case of the Invisible Doctor

It is remarkable how many doctors are invisible. Every day, hundreds of thousands of patients search for a new doctor online. And only a handful show up in search results. The rest are, for all intents and purposes, invisible. The root cause of this invisibility: confusing, contradictory information that baffles the smartest search engines. When [...]

By |2017-12-04T23:43:15+00:00November 3rd, 2014|Categories: search marketing|Tags: , , |0 Comments