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By | September 15th, 2017|Categories: SEO, Web Development|

No, that headline is not a mistake. But it is for roughly 5,000 websites. Let me explain... While working on a proposal for a new client, I [...]

New Patient Marketing Really IS Rocket Science…Sort Of.

By | September 2nd, 2016|Categories: Local Search Marketing|

Doctor.com recently cohosted a webinar on relationship marketing with eRelevance, a marketing agency from Austin. During the presentation, we discussed a conceptual model for new patient marketing [...]

Why Your Website is Not #1

By | August 26th, 2016|Categories: marketing, search marketing|

What does it take for your website to rank "#1' on Google? This is a common question among prospective clients. Our first response is:  "#1 for what?" [...]

The Sweet Science of Getting More Reviews

By | September 3rd, 2015|Categories: Reputation Marketing|

Pierce Egan, a British journalist and sportswriter in the early 1800s, wrote about a variety of sports, but most of his articles concern bare-knuckle boxing or ‘bruising’ [...]

5 Successful Habits of 5-Star Doctors

By | July 2nd, 2015|Categories: Local Search Marketing|Tags: , , |

Building a great reputation for your medical practice…a great online reputation…is a bit like being famous in business. Ultimately, what separates the moguls from mongrels is a [...]

The Case of the Invisible Doctor

By | November 3rd, 2014|Categories: search marketing|Tags: , , |

It is remarkable how many doctors are invisible. Every day, hundreds of thousands of patients search for a new doctor online. And only a handful show up [...]