Luck Favors Prepared Minds

I came across this broadcast PR placement (CBS) recently that references a "viral video" of the rappin flight attendant from Southwest Airlines. Watch and observe the following corporate message points: Customers: "Flying Southwest is (continues to be) fun and entertaining" Recruiting: "Southwest is a fun place to work" "Southwest employees are empowered to apply creativity [...]

By |2016-08-26T17:37:11+00:00March 26th, 2009|Categories: Corporate Communications|0 Comments

Six Ideas to Help Grow Your Business Right Now

1. Clean Up (and Segment) your ACT! E-mail to your existing clients and prospects is the least expensive and most productive on-line marketing activity. For less than $0.03 per delivered e-mail, you can get a quickly remind a customer or prospective customer about a hot new product, a new business initiative, a recent PR story [...]

By |2017-12-04T23:43:16+00:00March 23rd, 2009|Categories: marketing|0 Comments