About David Brooks

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So far David Brooks has created 14 blog entries.

PR Disaster or Triumph?

From a recent Wall Street Journal Story: Last month, the Indian government suspended a television advertisement for Axe men's deodorant, made by Mumbai-based Hindustan Unilever Ltd. The ad shows a man transform into a walking chocolate figurine after spraying himself with Axe's Dark Temptation deodorant. As he walks through the city, women throw themselves at [...]

By |2016-08-26T17:47:15+00:00September 10th, 2008|Categories: Corporate Communications|0 Comments

Should You Have an ‘In-House’ PR Agency?

I recently participated in a discussion among senior marketing executives about the “right” way to organize an in-house PR department. In the 1980s, Siemens USA ran a very successful in-house agency called “PRO” (Public Relations Organization). It worked very well, with high professional standards and high levels of (internal) client satisfaction. There are probably other [...]

By |2017-12-04T23:43:16+00:00June 13th, 2008|Categories: Corporate Communications|0 Comments

Digitize Me: How Digital Technology Commoditize Your Products (and what you can do to prevent it).

The following is a letter to the editor of Widesrceen Review, originally published in the September 2007 edition, and reprinted here with permission of the publisher, Mr. Gary Reber. Gary: Kudos to your recent editorial on the state of the industry.  Many of your sentiments resonated very loudly with me since I personally witnessed market [...]

By |2017-12-04T23:43:16+00:00October 13th, 2007|Categories: consumer electronics, marketing|Tags: , , |0 Comments

Gasoline at $1 a Gallon: Sales Miracle or Marketing Failure?

We work with a client in the consumer electronics industry. Recently ASP (average selling prices) in a certain category have collapsed...down almost 80% in 18 months. Despite large increases in unit volumes, the effect of lower prices have actually caused aggregate sales (and margins) in the category to decline. Smaller, niche players are being edged [...]

By |2017-12-04T23:43:17+00:00December 6th, 2006|Categories: consumer electronics, marketing, Pricing|0 Comments