Digitize Me: How Digital Technology Commoditize Your Products (and what you can do to prevent it).

The following is a letter to the editor of Widesrceen Review, originally published in the September 2007 edition, and reprinted here with permission of the publisher, Mr. Gary Reber. Gary: Kudos to your recent editorial on the state of the industry.  Many of your sentiments resonated very loudly with me since I personally witnessed market [...]

By |2017-12-04T23:43:16+00:00October 13th, 2007|Categories: consumer electronics, marketing|Tags: , , |0 Comments

Gasoline at $1 a Gallon: Sales Miracle or Marketing Failure?

We work with a client in the consumer electronics industry. Recently ASP (average selling prices) in a certain category have collapsed...down almost 80% in 18 months. Despite large increases in unit volumes, the effect of lower prices have actually caused aggregate sales (and margins) in the category to decline. Smaller, niche players are being edged [...]

By |2017-12-04T23:43:17+00:00December 6th, 2006|Categories: consumer electronics, marketing, Pricing|0 Comments
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