Digitize Me: How Digital Technology Commoditize Your Products (and what you can do to prevent it).

By |October 13th, 2007|Categories: consumer electronics, marketing|Tags: , , |

The following is a letter to the editor of Widesrceen Review, originally published in the September 2007 edition, and reprinted here with permission of the publisher, Mr. [...]

Gasoline at $1 a Gallon: Sales Miracle or Marketing Failure?

By |December 6th, 2006|Categories: consumer electronics, marketing, Pricing|

We work with a client in the consumer electronics industry. Recently ASP (average selling prices) in a certain category have collapsed...down almost 80% in 18 months. Despite [...]

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