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Resources We Recommend:

Mike Moran:  Author of the acclaimed "Do It Wrong, Quickly", Mike Moran fully captures the essence of successful web marketing today.  Embrace experimentation, pay attention to performance, not style, and create a culture of perpetual learning.  Great stuff!

Business Wire

Valuation Technologies:  Each month this company analyzes the holdings and trading activities of more than 8,000 mutual funds and compares these activities against the financial performance of the underlying stock. Buying, trading and holding patterns reveal one of 17 portfolio strategies practiced by a given fund.  By understanding a fund's true objectives (based on actual trades not stated mission), you can more effectively identify compatable future institutional investors.

PRWeb:  Excellent keyword density analyzer makes this site a valuable tool for generating press releases that build high-quality backlinks and traffic.

Decision Dynamics, Inc. A leader in methods and tools for strategic human resources development that illuminate and enhance the interplay between people and organizations. A highly effective tool for critical hiring and team-building decisions, post-merger integration and board selection.

Marketing Tools:  SPS Group is listed as a Premiere Vendor in the New Jersey PR Firm Section. Other sites include SEO consultants and ad agencies.


Articles We Recommend:

How NOT to Impress a Reporter


You (company spokesperson) just spent 30 minutes on the phone with one of the top journalists covering your industry. During the interview it was clear that the reporter was not buying what you were selling. Frankly, it seemed like he / she couldn’t get off the phone fast enough....

(from blogs.bnet.com July 9, 2007)

The following articles were written by SPS Consulting Group staff members (click on link to download PDF):

The Media Supply Chain: Public Relations Quarterly - Winter 99 by David S. Brooks

"Identifying PR as a larger part of a whole forces publicists to consider their responsibilities in a larger chain of events.  When we understand the importance of pitching good-quality stories , we take large steps toward improving our overall media effectiveness."

 

Ragan Speech - Improving Media Relations Effectiveness - David S. Brooks

"You [the PR professional] are a reality check for the organization: the insider that MUST think about the perceptions of the outside world. Only the CEO has the same kind of perspective."

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