Practice Areas
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SPS offers a range of consulting services, on an hourly or interim basis, to help strengthen operations and performance of corporate finance, marketing, and corporate communications departments.

Corporate Development / Investor Relations: Services to augment business and corporate development activities. M&A research. A force multiplier for corporate development and investor relations programs.

Market Development: Services to assist companies expand market share or launch North American operations. Marketing consulting, tax and legal services, and overall market research (market potential, site surveys, salary surveys, competitor studies).

Interactive Marketing:
On-line advertising programs based upon proven analytic methods that maximize conversions, minimize PPC costs and improve profitability per transaction within the confines of a fixed dollar or percentage contribution margin budget.

Merger Integration Consulting Services: blending employee communications and human capital metrics to help ensure smooth staff transitions during mergers and acquisitions. 


Product and Marketing PR:  PR services primarily focused on commercial representation of products to impact sales.  New product introductions, product reviews, customer case studies ("success stories") and related media relations activities.

Sales Productivity Solutions:  Detailed analysis of sales territories by GIS-based and other boundaries. 

CRM Database Research & Development:  primary and secondary research to supplement existing customer and sales/prospect databases. Aimed primarily at industries with two-step distribution and independent resellers.


Corporate Communications:  Preparation and dissemination of press releases; message development and media training; media relations.  Campaigns focused on business/trade media, technology analysts and financial press. Tactics include trade and business interviews, feature stories, case studies, microsites, blogs and corporate podcasts.