Corporate Podcasting has become the fastest growing and most efficient way to communicate with employees, contractors and other stakeholders, especially to mobile and distributed workers.

What are Podcasts?

Podcasts are audio or video files, usually in the popular MP3 format, that are distributed via Real Simple Syndication (RSS).

Podcasts allow communicators to reach listeners one-on-one through audio and video content, without passing through a third-party news media filter and without purchasing a single minute of satellite time.

Fewer than half of all podcasts are heard on a portable MP3 player. The rest are heard on PCs. Listeners who subscribe to a particular podcast automatically receive new episodes when they are released.

Among podcastings' benefits:

• Allows listeners to time-shift and place-shift media consumption
• Easily accessible to a mobile (and even global) audience.
• Compelling, high involvement medium that enhances comprehension and message retention vs. e-mail or printed media.
• Fast response to breaking issues with a flexible, quick and relatively low-cost production technology.
• Efficient way to repurpose existing audio assets such as conference calls.
• Lower cost of production and distribution for smaller audiences (<1000 listeners)
  
• SPS Group can help you extend your corporate- or employee communications programs by leveraging podcasting technology with a turnkey scripting, production and delivery. We can even provide your organization with MP3 players branded with your logo! (min. qty =500)

Potential Applications:

• Sales force and channel communications
• Employee Communications
• Post-merger integration
• Explanatino of Benefits
• Change in corporate strategy
• Concurrent training, especially for call center personnel
• Selling to Customers & Prospects
• Investors and Analysts
  

Looking to add podcasting to your marketing mix - but unsure how to get it all done? Don't waste time trying to piecemeal together a program. Get a complete solution from SPS Group, Inc.