SPS Group follows a plan-based approach to marketing services using a detailed methodology:

Campaign Planning – we start by getting detailed insight into your business and your objectives. Gathering this information enables us to create the right strategy for your business and allows us to agree on the key performance metrics we will monitor and track throughout the campaign.

Keyword Research and Traffic Projections – we conduct detailed customer profiling and keyword research will determine the competitiveness of your industry and identify the most popular industry keywords and phrases.

Competitor Identification,  Analysis and Tracking – our target keyword list also helps us identify who you will be competing against.  We closely monitor your competitors’ PPC strategies to learn from their strengths and weaknesses and quickly understand how we can outperform them.

Cost and Return Projections – based upon your sales and profit requirements, we provide estimated cost and traffic projections for the keywords we have agreed. We can provide you with a predictable, controlled cost to achieve your aggregate and/individual revenue and profit targets.

Campaign Creation – With campaign budget and keywords established, we create an ad campaign using our advanced knowledge of PPC systems. We group related phrases into individual advertising groups and run highly targeted ads for each group, directing traffic to the most applicable landing pages on your website.

Ad Writing – SPS Group will create text and banner ads that gets people’s attention and results. We will work with you to create a practical number of ads for each ad group, and get approval on all content prior to going live.

Landing Page Creation –  Customers expect to find relevant content and offers with they click on your ad.  Therefore, specialized landing pages or even microsites are essential to achieve high conversion rates for your PPC campaign.  SPS Group strongly recommends a unique landing page for each ad group in your campaign.  Each landing page will be optimized with keywords and offers that are highly relevant to the subject of the ad group.  For e-commerce driven sites, we additionally recommend strong and relevant “opt-in” offers that encourage users to sign up for further contact if they do not complete a transaction immediately.  This opt-in database becomes a cornerstone of on-going e-mail marketing efforts.

Conversion Tracking – monitoring this will help us refine your campaign and provide a better understanding of your customers thus improving campaign performance.

Optimization and Split (Multivariate) Testing – This stage is an ongoing analysis of your campaign statistics allows us to fully understand and optimize ad + landing page performance. We will discuss our findings with you each month and will provide recommendations on how to improve performance. Typically this involves deleting underperforming keywords, refining negative keywords, trailing new keywords and building or refining landing pages.  We also make refinements to budget allocations in line with performance and testing different ads against each other to constantly improve results.

For more information, call us at 973-255-1105 x101